In addition to our website, we also operate Online Hotel Marketing additionally optimised sales landing pages. To process your enquiry, booking, order, activation, registration or other transmission of a form on such a landing page and to store and save your data, we use common cloud services and CRM systems as well as software from ADDITIVE GmbH, 39011 Lana (BZ), Italy ("ADDITIVE"), our supporting provider. Hotel Marketing Agency. The appropriate level of data protection is determined by the data processing agreements concluded with the respective companies. Our landing pages use functions of the web analysis service Google Analytics from Google Inc ("Google"). Google Analytics makes it possible to analyse the use of the website by its users. The information generated about your user behaviour is transferred to the provider's server and stored there. Your IP address is recorded but immediately anonymised (e.g. by deleting the last 8 bits). This means that only a rough localisation is possible. You can prevent the transfer of data relating to your use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh ADDITIVE has access to the data collected by Google Analytics. This data is not used for purposes other than analysing the use of our websites and evaluating our marketing and sales measures. Our websites and landing pages also use ADDITIVE functions for cross-channel recording of the use of our websites and marketing and sales measures such as landing pages, newsletters and social media presences. Information about your visits and submitted forms on our websites is also transmitted to ADDITIVE in order to evaluate and optimise our marketing and sales measures. Data processing is carried out on the basis of the legal provisions of Art. 6 para. 1 lit f (legitimate interest) of the GDPR. Our concern within the meaning of the GDPR (legitimate interest) is the improvement of our offer and our website by analysing the use of our website as well as sales and marketing measures. In addition, our landing pages and our website use remarketing functions of Google Inc ("Google") and Meta Platforms Inc ("Meta"). The fact that you have visited this website is transmitted to Meta and Google. These functions are used to present interest-based adverts to visitors to the landing pages in Google's advertising network or on the social network Facebook and Instagram. Data processing in connection with these remarketing functions is carried out on the basis of the legal provisions of Art. 6 para. 1 lit a (consent) of the GDPR. You will be informed about the use of cookies for these remarketing functions by means of a banner when you visit our landing pages. You only consent to the use of cookies by clicking on the corresponding button. You can revoke your consent at any time by calling up the page with the cookie information on the respective landing page and rejecting the use of cookies in the banner that appears.